Monthly Snapshot – January 2022

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As you wait for the Union Budget to be unveiled at 4 p.m., we present our Monthly Snapshot for January 2022 – a fast assessment of what unfolded in our economy in the previous month.

How many of you have seen people posting pictures of their Starbucks cups with their misspelled names on them? Starbucks is one of the most recognizable brands in the world. This is all because of their ingenious marketing strategy of misspelled names. A misspelled name would prompt a lot of reactions. It can make you laugh or make you angry but whatever may be the scenario it generally ends up getting posted on social media. This is what created brand awareness and identity for Starbucks without spending a penny. This is Starbucks Guerrilla Marketing Strategy!

Our newsletter takes a deep dive into the global scenario, Government policies, Indian startups raising funds, important sector updates, the performance of various asset classes, and much more.

Contributed by: Team Leveraged Growth

CoContributors: Siddhi Mukim | Subha Deep Nandy|Vishal Juneja | Prachi Agarwal | Prachi Doshi |Simran Agarwal