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In the 2000s, Royal Enfield was close to shutting down but reversed its fortunes under a new CEO. By closing 13 of 15 facilities, the company focused on excelling in key areas. The CEO aimed to cultivate a biking culture in India by organizing events and fostering community engagement. Emphasizing quality, Royal Enfield introduced reliable parts and efficient engines, setting itself apart with rugged, appealing bikes. This strategic shift increased sales from 25,000 units in 2005 to 824,066 in 2023, cementing its iconic status among biking enthusiasts, especially for trips through Leh Ladakh.
De Beers Group, founded in 1888, once dominated over 90% of the diamond market by creating artificial scarcity, making diamonds appear rare and valuable. Their marketing positioned diamonds as essential symbols of love and commitment. Although their market share has decreased, De Beers still commands a significant portion of the market, with demand driven by its impactful strategies. Their legacy lies in their strategic manipulation of scarcity and effective marketing.
Here’s presenting our Monthly Snapshot for July 2024. Our newsletter takes a deep dive into the global scenario, Government policies, Indian startups raising funds, important sector updates, the performance of various asset classes, and much more.
Co – Contributors: Devesh Jain | Aryan Sahoo | Devanshi Goenka| Arjun Pareek | Vaibhav Saraf | Dev Verma | Aditya Mishra| Yash Sureka | Riya Agrawal
