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Nike’s true power lies not just in selling shoes but in building an unstoppable brand empire. By monetizing licensing, endorsements, and cultural influence, Nike generates billions beyond footwear margins. Its swoosh symbolizes lifestyle, performance, and aspiration, turning visibility into recurring revenue. The brand has shifted from athletics to becoming a global icon at the center of culture and everyday life – proving that in business, brand supremacy can outpace product sales.
Co – Contributors: Yash Sureka | Devesh Jain
