Monthly Snapshot – February 2023

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Pushing Limits and Breaking Boundaries: Red Bull’s High-Flying Marketing Strategy

Red Bull’s marketing strategy is known for taking risks to new heights, as demonstrated by its sponsorship of Austrian skydiver Felix Baumgartner’s record-breaking free fall from the highest point ever attempted by a human. The company’s commitment to inspiring its audience to push their limits and break boundaries has been a recurring theme in its marketing campaigns.

Here’s presenting our Monthly Snapshot for February 2023. Our newsletter takes a deep dive into the global scenario, Government policies, Indian startups raising funds, important sector updates, the performance of various asset classes, and much more.

CoContributors: Shreedhar Mohata| Siddharth Khandelwal| Swaraj Singh| Khushi Agarwal | Sounak Pan