Click here to download the report.
Levi’s is shaking things up with its bold new campaign, “The Floor Is Yours,” led by Chief Marketing Officer Kenny Mitchell. This vibrant initiative redefines Levi’s with a mix of its rich heritage and a modern message of progress. The 60-second ad, brought to life by director Omar Jones and choreographer Sherrie Silver, showcases friends dancing their way out of daily life’s confines, echoing Levi’s commitment to self-expression and social change. Adding a unique twist, Grammy-winner Kaytranada’s unreleased track featuring Channel Tres powers the campaign. Plus, the #LevisOpenCall invites global dancers to star in Kaytranada’s upcoming music video, amplifying Levi’s innovative approach and broad appeal.
Canva’s debut campaign in India, ‘Dil Se, Design Tak,’ is a vibrant celebration of creativity, turning everyday moments into memorable experiences. The campaign’s heartwarming narrative, centered around an office worker’s farewell, transformed with Canva’s tools, showcases the platform’s versatility for everything from professional pitch decks to personalized party elements. With a dynamic blend of TV and digital content, Canva highlights its growing influence as India’s fifth-largest market, reflecting its expanding role and local relevance.
Here’s presenting our Monthly Snapshot for August 2024. Our newsletter takes a deep dive into the global scenario, Government policies, Indian startups raising funds, important sector updates, the performance of various asset classes, and much more.
Co – Contributors: Devesh Jain | Devanshi Goenka| Arjun Pareek | Dev Verma| Yash Sureka | Swaraj Singh
